1
Einhell Germany AGJan Teichert / CFO
2
Production and distribution of power tools and garden toolsfor the Do-it-yourself-industry
Founding year: 1964Employees worldwide: approx. 1600Subsidiaries: 39Partner companies: 19
Equity ratio 31.12.2019: 54% (Bookvalue of the Equity per Share approx. 57 Euro)Net-cash 31.12.2019: 687 TEuro
Turnover 2015: 444 Mio. Euro EBT: 2,7%Turnover 2016: 487 Mio. Euro EBT: 3,5%Turnover 2017: 553,4 Mio. Euro EBT: 6,5%Turnover 2018: 578 Mio. Euro EBT: 6,2%Turnover 2019: 605,7 Mio. Euro EBT: 5,4%
Guidance 2020: approx. 700 Mio. Euro EBT: ca. 7%
Brief profile
„Solid key figures and long-term successful track record in DIY“
3
Einhell Germany AG (Share in brackets)
11-2020
Einhell group structure
Einhell Romania S.R.L(100%)
Bukarest / Romania
Einhell France SAS (100%)Villepinte / France
Einhell Italia s.r.l. (100%)Milan / Italy
Comercial Einhell, S. A. (100%)Madrid / Spain
Einhell Portugal – Comércio Int., Lda. (100%)Arcozelo / Portugal
Einhell Schweiz AG (100%)Winterthur / Switzerland
Einhell Benelux B.V.(100%)
Breda / Netherlands
Einhell UK Ltd. (100%)Merseyside / Great Britain
Einhell Hellas A.E. (98,1%)Athen / Greece
Einhell Turkey Dis Ticaret A.S. (100%)Istanbul / Turkey
Einhell Hungaria Kft.(100%)
Budapest / Hungary
Einhell Bulgaria OOD (67%)Varna / Bulgaria
Svenska Einhell AB (100%)Malmö / Sweden
Einhell Nordic ApS (51%)Lystrup / Denmark
HAFE Trading Ltd. (100%)Hong Kong / China
Einhell-Unicore s.r.o. (100%)Karlovy / Czech Republic
Einhell Polska Sp. z o.o.(90%)Wroclaw / Poland
Einhell LLC(100%)St. Petersburg / Russia
Hans Einhell Ukraine TOV (100%)Kiev / Ukraine
Einhell BiH d.o.o. (66,7%)Vitez / Bosnia
Einhell Croatia d.o.o. (100%)Sveti Kriz Zacretje / Croatia
Einhell d.o.o. Beograd (100%)Belgrad / Serbia
iSC GmbH (100%)Landau / Germany
kwb Germany GmbH (100%)Stuhr / Germany
Einhell Chile SA (100%)Santiago / Chile
Einhell Holding Australia Pty. Ltd.(100%)Melbourne / Australia
Ozito Industries Pty. Ltd.(100%)Melbourne / Australia
Einhell Argentina S. A. (100%)Buenos Aires / Argentina
Einhell Colombia S.A.S.(100%)Bogota / Colombia
Einhell US Holding, Inc.(100%)Dover / State of Delaware
Hansi Anhai Far East Ltd. (100%)Hong Kong / China
Hans Einhell (Shanghai)Trading Co., Ltd. (100%)Shanghai / China
Hans Einhell (China) Chongqing Co., Ltd. (100%)Chongqing / China
Hansi Anhai YOUYANGImport & Export Co., Ltd. (100%)Youyang / China
ECOmmerce System GmbH (100%)Landau / Germany
Hans Einhell Österreich Gesellschaft m.b.H (100%)Vienna / Austria
Einhell Holding Gesellschaft m.b.H (100%)Wels / Austria
ECOmmerce System s.r.o (90%)Prague / Czech Republic
ELTEC Einhell Electro Machinery Technology Co., Ltd. (100%)Kunshan / China
Lawn Star Ltd.(51%)Cape Town / South Africa
4
„Einhell Shares: Sustainable dividends and share price increase“
Dividend - History
„Long-term sustainable increase in value“ „Regular dividends“„Stable shareholder structure thanks tothe founding family as common
shareholders“
2.094.40055%
1.680.000 45%
Thannhuber AG (Common Share)
93%Free Float
Annually 20 – 30% of the consolidated
net income
In Euro 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Total 1.761.536 2.138.976 2.516.416 2.893.856 3.271.296 2.138.976 2.138.976 2.893.856 2.893.856 2.138.976 1.384.096 1.384.096 2.138.976 2.893.856 4.403.616 5.158.496 5.158.496
Common Shares
0,44 0,54 0,64 0,74 0,84 0,54 0,54 0,74 0,74 0,54 0,34 0,34 0,54 0,74 1,14 1,34 1,34
Premium Shares
0,50 0,60 0,70 0,80 0,90 0,60 0,60 0,80 0,80 0,60 0,40 0,40 0,60 0,80 1,20 1,40 1,40
Axxion > 5%
Premium Common
SHARE PRICE DEVELOPMENT2003 - 2020
SHAREHOLDERS DIVIDEND POLICY
5
Financial figures
6
Turnover (Mio. €) per Quarter
„Q 2/20 and Q 3/2020 strongest sales quarters in the company‘s history“
1 - 09/2019: 463,0 Mio. € (5,8%)1 - 12/2019: 605,7 Mio. € (5,4%)
1 - 09/2020: 529,6 Mio. € (7,1%)FC 2020: approx. 700 Mio. €
7
EBT per Quarter (Mio. €)
„Q2/2020 and Q 3/2020 with further increased profitability“
1 - 09/2019: 26,6 Mio. € (5,8%)1 - 12/2019: 32,5 Mio. € (5,4%)
1 - 09/2020: 37,4 Mio. € (7,1%)FC 2020 approx. 7% EBT
8
Long-term sales target: 1 bn. Euro turnover
„Continued sustainable and profitable sales growth“
2000 2019 2020 2021 2022 2023/2024
161 Mio. € 605,7 Mio. € 620-630 Mio. € FC
650 Mio. € Plan
680 Mio. € Plan
750 Mio. € Plan
2000 2019 2020 2021 2022 2023/2024
161 Mio. € 605,7 Mio. €approx. 700 Mio. € FC
Budget underplanning
to berevised
to berevised
Initial planning:
Revised planning:
9
Sales Development Einhell Brand
Brand Development: Einhell in relation to Private Label
* Incl. Einhell, Bavaria, Ozito & KWB
„Successful strengthening of the Einhell Brand“
2010 2015 2016 2017 2018 2019 Target2022
Einhell* 68,4% 77,8% 80,5% 82,9% 84,5% 87,8% > 90%
Private Label 31,6% 22,2% 19,5% 17,1% 15,5% 12,2%
Total 100,0% 100,0% 100,0% 100,0% 100,0% 100,0%
10
Sales development Power X-Change – battery platform
„Power X-Change as a growth and technology driver“
11
TextTextSales Channel Development
„E-Commerce with further growth“
12
Strategic DevelopmentInternational Expansion
CANDIDATES FOR PARTNERSHIP OR ACQUISITION
13
MÄHROBOTERFocus Product Groups and Category Leadership
14
Strategic Development Focus Product Groups and Category Leadership
We offer the widest product range of tools with one battery and one charger
End of 2018: 87 Skins
End of 2019: 130 Skins
End of 2020: approx. 180 Skins
Within the next 3 years, our PXC assortment will be furtherexpanded by integrating every article, which is currently
available with petrol or cable.
„Continued high investments into the battery platform. “
With PXC we want to become category leader for our key customers, the private houseand garden owner „Everything for house and garden – one battery, one solution“
15
Einhell wins test with the best battery ahead of Metabo, Bosch and Makita
16
17
Brand Strategy
18
TV campaign
PoSexcellence
Corporate design
Distribution winning
Activities to strengthen our brand
International marketing
Strategic DevelopmentBrand Positioning of Einhell as an A-Brand
„Continuous high investments in marketing.“
19
Official Partner of BMW i Motorsportas part of Formula E
20
RTL Charity Marathon
2121
GfK Figures 2019
22
GfK Figures 2019 (01-12) – Powertools
POWER TOOLS - CORDLESS
9,2%10,1%
0,0%
5,0%
10,0%
2018 2019
Market share Einhell in % (units)
Einhell No 3 on the market
+ 9,8%
Einhell on conquestcourse withPower X-Change
Market share (units) increased by 10% vs. 2018
27% more items soldthan last year
10%
39%
18%
33%
Einhell Bosch Makita Rest
POWER TOOLS - TOTAL
Einhell No 3 on the market
Einhell growsyear after year Market share (units)
increased by 58% since 2015
Average growth per year: +15%
10%
40%
11%
39%
Einhell Bosch Makita Rest
6,0% 6,8%8,0%
8,7% 9,5%
0,0%2,0%4,0%6,0%8,0%
10,0%12,0%
2015 2016 2017 2018 2019
Market share Einhell in % (units)
+ 9,2%
23
GfK Figures 2019 (01-12) - Gardentools
POWERED GARDENING - CORDLESS
Einhell No 1 on the market
Einhell doubles the number of PXC itemssold in 2019
Market share (units) increased by almost58% compared to 2018
Sales volume (€) morethan doubledcompared to the prev. year
19%
18%
16%
47%
Einhell Bosch Gardena Rest
12,1%
19,1%
0,0%
5,0%
10,0%
15,0%
20,0%
2018 2019
Market share Einhell in % (units)
+ 57,9%
Market-LEADER
POWERED GARDENING - TOTAL
Einhell No 2 on the market
Einhell on the way toNo 1 in 2020? Market share (units)
increased by 104%since 2015
Einhell with the highest increaseamong all relevant competitors
16%
14%
19%
51%
Einhell Bosch Gardena Rest
7,6% 9,0%10,9% 11,9%
15,5%
0,0%
5,0%
10,0%
15,0%
20,0%
2015 2016 2017 2018 2019
Market share Einhell in % (units)
+ 30,3%
24
GfK Figures 2019 (01-12) – Stationary Tools
BENCHTOP TOOLS
Einhell is by far number 1 (units and €)
Well ahead of Bosch, Scheppach and Metabo
More than every 3rd stationary tool is from Einhell
Approx. 3 times more items sold than number 2 on the market (Scheppach)
Einhell is expanding its market leadershipand is growing double-digit year after year
Market shares (units) increased by 23% since 2015 and 12,8% since 2018
Increase in sales (units) by 22% compared 2018
37%
15%13%
10%
25%
Einhell Bosch Scheppach Metabo Rest
30,1% 31,5% 31,6% 32,9%37,1%
0,0%5,0%
10,0%15,0%20,0%25,0%30,0%35,0%40,0%
2015 2016 2017 2018 2019
Market share Einhell in % (units)
+12,8%+4,1%
+0,3%
+4,7%
Market-LEADER
25
Einhell‘s pros at a glance:
Further high market opportunities due to international expansionHigh opportunities by scaling the sales base with the current range of productsSuccessful Track-record over many years
1. INTERNATIONAL EXPANSION
2. FOCUS PRODUCT GROUPS
Leading position in battery platformsHigh market growth rates, high sales growth rates in the area of cordless tools
4. FINANCIAL STRENGTH/ SOLID FINANCIAL KEY FIGURESHigh equity ratio of 54%Low / no debtSustainable long-term positive cash-flowsLong-term oriented dividend policy (20 – 30% of the consolidated net income)
3. BRAND STRATEGY
Development of Einhell to an internationl A-Brand Increased attention to Formula EHigh gain of market shares for cordless items under the Einhell Brand
26
Thank you for your attention!
27
Disclaimer
This presentation contains forward-looking statements. Forward-looking statements are based on specific assumptions and expectations at the time of this presentation. They are therefore subject to risks and uncertainties and actual results may differ considerably from the results in such forward-looking statements. Various risks and uncertainties are determined by factors that do not lie in the EINHELL Group’s sphere of influence and can therefore not be estimated with certainty at present. This includes, without limitation, future market conditions and the economic trends as well as legal and political decisions. Unless otherwise stipulated, all amounts are stated in thousands of euros (KEUR). There may be minor deviations in this report and in other reports due to rounding of totals and the calculation of percentage figures